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BH Job ID: 924
SF Job Req ID: 9712
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Title: Marketing Manager
Location: Davidson, NC
The Ingersoll Rand Marketing team is growing! We seek a Demand Generation Marketing Manager for the ARO business unit.
Position Summary: The Demand Generation Marking Manager, Light Industrial will plan, create, manage, and execute marketing campaigns, requiring a robust understanding of demand generation programs for coordinating designs, follow-ups, and expertise in campaign development and lead management. This is a critical role that will foster cross-functional collaboration with Product, Sales, and Marketing teams, promoting a positive culture that rewards learning, collaboration, and impactful contributions. The ideal candidate is a dynamic marketer with a proven track record in executing effective multi-channel programs to generate demand and accelerate the sales pipeline. Who has a passion for technology-driven business innovation, coupled with attention to detail in fast-paced environments. If you're ready to make an impact in a dynamic environment, apply today! Key Role and Responsibilities:- Develop and execute a long-term marketing strategy aligned with business goals, based on demand generation principles and best practices, through collaborating globally with cross-functional teams.
- Utilize validated buyer persona data to inform campaign plans and create engaging content that drives demand and revenue.
- Partner with design and content teams to deliver assets aligned with campaign objectives and timelines.
- Develop clear product positioning and messaging to differentiate our offerings and resonate with diverse buyer personas.
- Manage and optimize various marketing channels and content including email, webinars, social media, blogs, PR, SEO, and SEA.
- Implement robust lead tracking and analysis processes to measure campaign performance and drive improvements.
- Create engaging and educational content for targeted segments, driving demand, revenue, and meeting relevant business goals.
- Continuously analyze campaign data to optimize tactics, maximize engagement, and enhance revenue generation.
- Lead and mentor the marketing team, ensuring effective communication and alignment on strategic initiatives.
- This is a remote job arrangement with travel up to 10%.
- Preferred locations for this position to reside is Bryan, OH or Davidson, NC.
- Bachelor's Degree with over 5 years of proven demand generation and digital marketing/lead generation experience, yielding measurable project results.
- Demonstrated success in managing global teams to drive visibility and top-line growth.
- Comprehensive understanding of successful digital campaign components and execution processes.
- Strong analytical skills with the ability to make data-driven decisions for campaign optimization and business insights.
- Expertise in marketing automation, lead generation and sales enablement tools for effective campaign management.
What we Offer: At Ingersoll Rand, we think and act like owners - of our business, communities, planet, and health. Our benefits empower you to take charge of your well-being, shaping a better future. Benefits include:
- Medical, Dental, Vision, Short- and Long-term disability, Life/AD&D insurance, Health Savings Account / Flexible Spending Account and Prescription drug plans. Voluntary benefits include legal, accident, and critical illness protection.
- 3 weeks of paid vacation and 11 paid holidays throughout the calendar year, including parental leave.
- 401k plan with a company match dollar for dollar up to 6%.
- Employee Stock Grant Program, an Ingersoll Rand offering to all non-union employees.
- Employee Assistance Program, Wellness and Chronic disease management programs and Discount Program.
At Ingersoll Rand we foster inspired teams. As a powerful and progressive global industrial company, we are looking for talented candidates with a bias for action and an entrepreneurial spirit to join our team. Our employees are empowered to act as owners every day for our customers, our communities and themselves. We offer a broad range of opportunities to build a successful and rewarding career with an innovative company. Join us at the new and exciting Ingersoll Rand.
Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers, and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity, and efficiency. For more information, visit www.IRCO.com.
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.