Many people treat their pets like a member of the family, and the costs associated with the variety of health problems that arise can be difficult to manage. The Hartville Group tries to remedy some of those hardships by offering pet health insurance as a potential benefit to employees through their place of business. JoAnne Novak, the VP of new business development for the Hartville Group, joins Tim Muma to discuss how it all works, what types of benefits are involved, and what reactions they've received when pitching this service.