WE POWER MOVEMENTS OF SUSTAINABLE AND ACTIVE LIFESTYLES FOR THE BETTERMENT OF PEOPLE AND OUR PLANET.

This is our Purpose. It’s why we come to work every day. It is a commitment shared by our 40,000 associates across more than 20 brands, uniting us as One VF and leading us to pursue our goals together. At VF, we aren't just a company. We are a global community of Movement Makers.

 

Our Purpose Defined

Our Purpose statement was developed over the course of one year using a thoughtful approach that included input from more than 1,000 VF associates and external stakeholders and experts.

The result? We confirmed that our Purpose is not only who we are today, but who we’ve always been. Respect for people and our planet has underpinned our decision-making and actions since our founding in 1899. Delivering products and experiences that enable active sustainable and active lifestyles of all types is tightly woven throughout our heritage.

 

Principles

Our Guiding Principles inform how we show up in all aspects of our work. They set forth the expectations we have for ourselves and each other. Embracing these behaviors and attitudes as a whole enables us to foster an inclusive and respectful culture where everyone can thrive.

 

1. LIVE WITH INTEGRITY
   Be authentic and do the right thing, always.

2. ACT COURAGEOUSLY
   Think and act boldly.

3. BE CURIOUS
   Explore the world, learn and evolve.

4. ACT WITH EMPATHY
   Seek to understand and respect others.

5. PERSEVERE
   Persist and work together as One VF.

Powering Movements & Our Business

Being Purpose-led and powering movements enables us to have a positive impact on communities around the world, as well as on the evolution and growth of our business. The cycle of Purpose and profit creates ongoing opportunities for VF to leverage our business success to accelerate actions that fulfill our Purpose, and vice versa. When we get it right, we strike the balance between doing well while also doing good, creating a virtuous cycle.

 

Our Commitment to Inclusion, Diversity, Equity & Action

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are also committed to building and maintaining a workplace that celebrates the diversity of our associates regardless of gender, nationality, ethnic origin, religion, world view, abilities, age, sexual orientation or identity and allowing them to bring their authentic selves to work every day. Click here to read our full IDEA policy statement.