Public Communication Specialist
Greensboro, NC 
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Posted 13 days ago
Job Description
Posting Details
Classification Information

Classification Type EHRA
Position Overview

Primary Purpose of Position
The primary purpose of the position is to conceptualize, plan and execute communications projects furthering objectives of the CAES and its divisions, as assigned.

Creates messages through website, social media, print and video content that generate interest in the college's academic departments, Cooperative Extension programs and Research initiatives.

Identifies and determines topics or subjects for various projects to support strategic objectives; researches and verifies submitted material; writes, reads, proofs, edits and rewrites copy; interviews subjects; contributes posts and strategy to grow the college's five social media platforms and ensures accuracy and completeness of projects.

This position has a heavy writing and social media emphasis.
Primary Function of Organizational Unit
Agricultural Communications (AgComm) is the central communications arm of the College of Agriculture and Environmental Sciences (CAES), and also serves some communications functions for the college's academic units, including Agricultural Research and Cooperative Extension.

AgComm supports the academic, Cooperative Extension and research priorities and advises academic leadership on marketing, in keeping with the strategic priorities of the University and the college. The unit develops relationships with all constituents, both internal and external to CAES and North Carolina Agricultural and Technical State University.

AgComm collaborates with the College of Agriculture and Environmental Sciences and University leaders to determine the messages to be conveyed to internal and external audiences through digital, broadcast and print media; conveys messages to encourage the understanding that agriculture is a dynamic, rapidly changing industry embodying all the occupations connected with research, production, processing, marketing, and distribution of farm- related products; builds CAES pride through proactive branding, marketing, communications, and public relations initiatives; provides communications services to Cooperative Extension and Agricultural Research faculty and administration.

These services include program promotion and publication consultation; video and photography; social media strategy and posting; editorial services; graphic design print and product production; distribution support; and other services to connect our current students, prospective students, community, families and friends to the college and the university.

The communications team advocates for college needs and priorities to local, state and federal funding agencies, the general public, and especially the agricultural community across the state.

Each team member is committed to implementing innovative communications solutions to improve day-to-day operations and customer service.
Minimum Requirements
Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.
Preferred Years Experience, Skills, Training, Education
Bachelor's degree in Public Relations, Journalism, Technical Writing, English, or related communications discipline; or an equivalent combination of training and experience.

Strong knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation.

Excellent writing skills, and is able to provide links and clips of work, ideally to include a press release; a news story; a script; and a speech or remarks for an external audience.

Strong organizational, project management and time management skills

Knowledge of communications and marketing concepts and principles

Three or more years of experience in organizing and executing successful social media campaigns

Demonstrated success in growing social media audiences on multiple platforms, resulting in greater followers and audience engagement.

Proven social media voice that is confident, effective and engaging; Understanding of social media KPIs , experience tracking and interpreting metrics to enhance user engagement; suggest content optimization

Experience using web tools and software for analyzing and improving social and new media.

Ability to multi-task, prioritize and balance varying volumes of work assignments and adapt to the changing needs of the office.

Good organizational, analytical, critical thinking and time management skills, and strong attention to detail.

Ability to work on some nights and weekends, given the "always on" nature of modern communications

Established record of collaboration and interpersonal skills working with diverse colleagues.
Required License or Certification
Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies. On-site (Employees are primarily in the office and/or have a critical job requirement that requires dedicated office space on-site)
Position Information

Working Title Public Communication Specialist
Position Number 008529
Recruitment Salary Range Commensurate with education and experience
FLSA Exempt
Appointment Type Permanent - Full-time
Tenure Track No
FTE 40 hours/week, 12 months
If Time Limited, Appointment Length
Organizational Division Dean's Office - College of Ag. and Env. Sciences
Organizational Location College of Ag & Environ Sciences
Organizational Unit Agricultural Communications
Posting Detail Information

Posting Number EPA2188
Open Date 05/21/2024
Close Date - for postings that do not use Open Until Filled
Open Until Filled Yes
Open Until Filled Minimum Application Period Postings: Positions remaining posted after this date are continuing to accept applications, but may close at any time. Applications received by this date will receive full consideration, applications received after this date may receive consideration depending upon the status of the search
Date Position Available 05/21/24
Special Instructions to Applicant
You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran's Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.

Employee Benefits available to NC A&T State University permanent employees include the following and more:

  • Accrued Vacation and Sick Leave for Eligible Employees
  • Community Service Leave
  • Blue Cross Blue Shield of NC - Health Benefits
  • NCFlex - Vision, Dental, Flexible Spending Account, Life Insurance and more
  • 12 Paid Holidays
  • Teachers and State Employees Retirement System (TSERS)
  • Optional Supplemental Plans - 401k, 403b, 457b and 457
  • Employee Assistance Program (EAP)
  • Campus Recreation Center Discount
  • University Bookstore Discount

This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

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Job Summary
Start Date
05/21/24
Employment Term and Type
Regular, Full Time
Hours per Week
40 hours/week, 12 mo
Required Education
Bachelor's Degree
Required Experience
3+ years
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