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Job Description:

As the Director of Product Marketing, this role is a key partner to our AI Center of Excellence (AI COE). This role drives Product Marketing direction, messaging strategy, and portfolio marketing for AI and technical solutions.

Primary Responsibilities:

• Develop offering marketing strategy and plans for a technical portfolio, including AI.
• Drive product positioning strategy for existing and new innovation offerings.
• Develop and evolve compelling narratives and value propositions of technical solutions (i.e. AI, Security, IT architecture, DevOps, AI-embedded solutions, ...) by focusing on specific technical features.
• Lead the global introduction and rollout of technical solutions (launch and eventual withdrawal)
• Support the AI CoE offering team's Marketing needs.
• Partner with Offering / Product Management / Engineering / Delivery on roadmap prioritization.
• Understand the technology landscape, customer requirements, usage, and buying behavior of a technical audience, as well as the competitive landscape - be the voice of the customer and the market.
• Create and manage the Marketing budget (for the portfolio) and agencies.
• Create targeted revenue-driving programs, campaigns, and marketing activities.
• Create and maintain sales content, web, assets, materials, and other deliverables (whitepapers, spec sheets, technical guides, tutorials, ...).
• Educate sales teams and business partner community about technical portfolio offerings.
• Drive portfolio evangelization and amplify thought leadership.

Key deliverables:

• Comprehensive Offering Marketing plans and enablement strategy.
• Compelling value props, bold statements, and messaging differentiation (focus on business outcomes).
• Launch and offering introduction planning.
• Ongoing portfolio marketing management, and offering performance
• Track, measure, and report on marketing activities and programs (ROI).
• Geo activation.

Basic Qualifications:

• 7+ years of Marketing experience.
• 5+ years of Product Marketing experience in technology services.
• People management experience or leadership experience.
• Proven experience in launching and managing a portfolio of technical offerings.
• Deep technical knowledge with AI, Data Analytics, Machine Learning, or similar technology.

Preferred Qualifications:

• Experience in a global organization.
• Experience in Product Marketing for a range of technical Solutions products with a focus on AI, Analytics, and/or Big Data, and in a "as a service" business model environment.
• Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations.
• Strong presentation and storytelling skills dealing with technical topics.
• Strong writing, content development and editing skills with the ability to communicate simply and authentically.
• Aptitude for technology and the ability to connect technical concepts with customer value.
• A Bachelor's or Master's Degree in marketing, business studies, or an equivalent major preferred + technical studies or equivalent.